We like to think our work is often the catalyst for a brand-defining moment. When Netflix was ready to launch globally, they turned to us to support CEO Reed Hastings’ keynote at the Consumer Electronics Show (CES). Providing both a “main stage” executive presentation with experiential zones to encapsulate the wealth of streaming content available via the Netflix platform, audiences were not passive audience members, but participants in an in-depth look and what #netflixeverywhere would mean to consumers worldwide.